Behind Her Brand w/ Kimberly DeShields-Spencer
The Behind Her Brand podcast uncovers proven marketing and branding strategies for building your business and career. Each episode dives deep into actionable insights and strategies. With a focus on real-world success stories, the podcast equips listeners with tools to elevate their brands and drive growth. Whether you're launching a startup, scaling your business, or advancing your career, you’ll find practical tips tailored to help you stand out in a competitive market. Tune in to explore strategies that not only spark inspiration but also deliver measurable results for your professional journey.
Episodes
38 episodes
{Episode 38} Beyond the Algorithm: Building Marketing That Connects
Let’s be honest—chasing likes, fighting the algorithm, and constantly posting can feel exhausting. But what if engagement had less to do with hacks and more to do with heart? In this episode, we’ll explore how to shift from surfa...
{Episode 37} The GIft of Pausing
One of the best gifts you can give yourself is the gift of pause. Pausing can have a positive impact on your business. Listen how pausing can really shift the direction of your business. About Behind Her Brand:...
{Episode 36} 4 Signs It's Time to Re-Brand
Your brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action.Smart companies rebrand because they know that good design mixed with an established rebranding process is a winning f...
{Episode 35} 3 Things That Paralyze Your Growth as a Business Owner
You know that saying that sometimes we can be our worst enemy. That is so true and it is one of the hardest things to see. So, let's talk about ways to ensure you don't hinder your growth. In this episode we talk about 3 key areas that ca...
{Episode 34} Link Marketing is the New Networking
Link marketing and building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, link marketing remain an important factor in terms of showing up when peo...
{Episode 33} Back to the Basics
In this episode we are going to dive back into the core basics of what really makes your marketing work for you. Grasping these basics can shift the results you gain from your marketing. About Behind Her Brand:Be...
{Episode 32} Which Seed Are You?
This episode is a different. We are going to dive into talk about the "seeds" that affected how you are growing and developing yourself. You will be able to identify your blind spots, areas of growth and whether you are developing yoursel...
{Episode 31} The Intrigue Factor
In a world that is so noisy and every brand is competing for attention - you must know how to generate real interest with your brand.If you are blending in and not standing out, your brand can get lost. We are going to address key ways ...
{Episode 30} Building Brand Trust
Can your company be trusted?Can your clients trust what you share you will deliver?It’s not an understatement to say that the level of trust generated by your company can make or break your customer relationships, brand mission, and...
{Episode 29} 6 Ways to Create Engagement with Your Customers
Customer engagement is one of the most pressing issues today. Why? Because it underscores the entire reason why business owners market: to build relationships with customers that will ensure you are their choice, enjoy and benefit from yo...
{Episode 28} Keys Areas That May Be Holding Your Business Back
One thing I believe in is strategy before tactics. In this episode, we’re going to focus on the key areas that may be holding your business back. We are going to dive into these key areas and how you can use them as pillars to help you build a ...
{Episode 27} Why Problem Solving is Key to Marketing Success
One of the keys to business success is your ability to problem solve. People are always going to have problems, so as a professional or business owner, your job is to solve these problems for the audience that you serve.Here’s the thing...
{Episode 26} Let's Create Stress Free Content
The one constant frustration I hear is about the need to create so much content. It can be a struggle at times if you are just not feeling creative. What we are going to talk about are easy ways for you to create a bank of content consist...
{Episode 24} Can I Pick Your Brain?
It’s a request that many people of any industry have gotten at some point: “Can I buy you coffee and pick your brain?” While well-intentioned, execution is everything, and sometimes these requests for a casual, informational interviews ca...
{Episode 25} Slap Stick Marketing
So, I came up with this term "slap stick marketing" based on the type of marketing I have seen people do - that is not generating the desired results. You want your marketing to create a response from your audience. You put in the hard wo...
{Episode 23} 2 Mistakes Made in Marketing
There is so much information out there when it comes to marketing. There is countless of information on engagement, social media, strategy, etc. However what we are going to talk about is different. Today we are going to go over 2 a...
{Episode 22} The One Funnel You Must Have
There is so much talk about the importance of having various funnels in your business. It can be confusing on which one do you choose for your business. We are going to talk about a funnel that is critical to the success and growth of your busi...
{Episode 21} How to Become an Influential Expert
In a world where too many people claim to be experts, it becomes even more important to be one, and ensure the right audience is aware of it. When you’ve cultivated genuine expertise, shared your knowledge generously, and worked ...
{Episode 20} The 5 Best Questions to Ask Any Client/Customer
One of the best ways to know if your marketing is working for you o is to ask your clients. As easy as that sounds, I find that most people don't ask the questions that can ensure their marketing efforts are effective.So today, we are g...
{Episode 19} - Redefining Your "Ideal" Client
There is so much discussion about defining or creating your ideal client profile. However, I want to share another perspective of the "ideal client" framework. Being able to be clear about who your client makes the biggest difference in w...
{Episode 18} - What Meeting Planners Look For When Booking a Speaker
What we are going to cover today is what meeting planners look for when booking a speaker. Despite what you may hear, companies are still booking speakers for their respective events. However, what you may be surprised to learn is what they foc...
{Episode 17} - 3 Ways to Grow Your Audience
No matter whether you are a fellow blogger, a leadership consultant, a non-profit owner, an online small business owner, or maybe looking to grow your social media following, you want to grow your audience. What we are going to cover today are ...
{Episode 16} - How to Create Engaged Marketing
We are going to dive in and talk about how can you develop the type of marketing that is engaging, attractive and responsive. This is a great podcast for those who don't want to just post and roll. You want your marketing to build your business...