Cosmetic and plastic surgeons may work within the same field, but often take different routes of training, before finally arriving to life in the practice. Working within such a widespread industry, gives surgeons the opportunity to...

How do prospective patients successfully set apart the ‘all-rounder' from the 'expert' when it comes to selecting their chosen practice?Whether its lack of identity in telling your story, or inability to showcase what makes your practice...

Laying the right foundations for anything in life will ultimately keep you prepared for unforeseen challenges.While a lot of focus is put on getting busy, just how productive is it to be constantly busy?On Finally, George sits dow...

Aesthetics and beauty can often be a lot of hype, and little substance. Whether it's the promotion of a new procedure or looking closer into well-being and healthy habits. When the time comes for a surgeon to open their ...

It could be said that before and after images are the most common way to present cosmetic transformations. Giving the chance to look back at ‘‘what was”, and the key element of appreciating the new.But what is the consequence...

The successful integration of patient psychology has in-depth stages that should be first taught and then applied.When practices consider wellness, this must go right down to the core of understanding their patient's true needs. 

How do you feel when you want something and know the price upfront? Do you find yourself eager to buy, or immediately put off if it's way beyond your budget?From pain points to easy competitor advantage. When prac...

Competitive advantage within any industry allows you to grow and move forward. From using the power of your own voice, to simply sharing your expertise.But when it comes to aesthetics and plastic surgery, how could you begin ...

From subtle tweaks to life-changing surgeries. A patient's decision to move forward with any form of procedure takes undeniable confidence.But when a patient chooses to heal themselves from the inside out, it is not only their responsibi...

The importance of truly understanding your patient profile is invaluable. The ability to tap into both internal and external problems of patients creates huge opportunities for any practice.But what about when patients find t...

Unable to recover or break through old patterns? These are two prime examples of persisting problems felt far too often by practicing surgeons. The truth is, doctors simply haven't been taught how to fall into that fatigue and rejuv...

Digital marketing is like dating. If you ask for marriage on the first date, then it might not go too well. You have to truly connect with the other person and that often takes time.The highest-performing practices understand they need t...

There are so many misconceptions about why people undergo plastic surgery and what it truly means to them. There is an uncomfortable perception that the aesthetics industry is simply fueling vanity and an impossible reach for “celebrity” perfec...