The Business of Politics Show

Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)

May 01, 2024 Startup Caucus Season 1 Episode 115
Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)
The Business of Politics Show
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The Business of Politics Show
Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)
May 01, 2024 Season 1 Episode 115
Startup Caucus

Our guest today is Zack Roday, Partner at Ascent Media, he’s been a communicator on Capitol Hill and the campaign trail for many years, including Joe O’Dea for Senate where he was campaign manager, the House Energy and Commerce Committee, and the Republican Attorneys General Association.

In our conversation, we dive into strategies for overcoming the fragmented media and platform landscape and how to create content that cuts through.

Show Notes Chapter Markers

Our guest today is Zack Roday, Partner at Ascent Media, he’s been a communicator on Capitol Hill and the campaign trail for many years, including Joe O’Dea for Senate where he was campaign manager, the House Energy and Commerce Committee, and the Republican Attorneys General Association.

In our conversation, we dive into strategies for overcoming the fragmented media and platform landscape and how to create content that cuts through.

Introduction
The Challenge of Fragmented Media Landscape
Implementing Stacked Content Strategy
Examples of Stacked Content in Practice
Key Considerations for Embracing Stacked Content
Measuring the Effectiveness of Stacked Content