Grow Up
Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.
Grow Up
Why Social Media Is Not As Effective As You May Think
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Jason Parkinson & Mark Hemmer
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Season 1
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Episode 47
Does social media in 2019 effectively drive the right results for your company?
Jason is joined by ONEFIRE Content Strategist, Adam Bockler. Adam is often asked to amp up a company’s organic social media presence by posting more, with the expectation that doing so will increase visitors to their website and then convert those visitors into leads.
- Does posting more content to social media increase visitors to a company’s website?
- Does posting more content to social media increase conversions of those visitors into new leads for the company?
Based on the available data, the answer to both those questions appears to be 'no.'
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