Grow Up
Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.
Episodes
73 episodes
Nothing Works: Why Marketing Needs To Be Customized
Jason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly.
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Season 2
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Episode 22
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11:37
How ONEFIRE Uses Databox Visualization To Track Marketing Performance
In this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.
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Season 2
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Episode 21
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11:19
Lessons To Learn From FACEBOOK's Rebrand
What can your business learn from Facebook’s rebrand? In this episode, Jason and Mark discuss Facebook, the recent rebrand, and lessons that any business can learn and apply in their own rebranding efforts
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Season 2
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Episode 20
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14:46
How Google's New BERT Search Algorithm Update May Affect Your SEO
In this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.
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Season 2
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Episode 19
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15:23
Has Your Business Started Marketing To Gen Z?
We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.Generation Z is mad...
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Season 2
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Episode 18
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13:12
Technology in eSports goes beyond the games that are played
We're heading back to the Grow Up archives for today's episode which aired last season.While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games a...
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Season 2
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Episode 17
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19:30
How A PR Strategy and Influencer Marketing Can Help Your Business Grow Better
We're digging back into the Grow Up archives to resurface this important interview with Michelle Mekky about Public Relations & Influencer marketing.Influencer Marketing. How can you get started using this modern method for marketin...
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Season 2
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Episode 16
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27:31
Don’t Overlook These Opportunities to Remove Friction from the Customer Experience
In this episode of Grow Up, Jason and Mark share some easy to use free tools that businesses can deploy today to remove friction from the customer experience. Learn how you can take advantage of quick-win opportunities for your business.
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Season 2
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Episode 15
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15:13
How Changing Your Approach to Web Design Can Help You Reach Your Business Goals
Drawing on real life examples, Jason and Mark discuss keeping your business goals top-of-mind when you approach a website project. In this episode, Jason and Mark explain why Growth Driven Design is the key to an effective website project.
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Season 2
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Episode 14
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11:55
How to Use Instagram to Expand Your Influence with Assistagram's Zach Benson
Jason and Mark talk with Zach Benson about how his company, Assistagram, helps individuals and businesses increase influence on Instagram. In this episode, learn how you can start driving business results on Instagram today. Show Li...
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Season 2
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Episode 13
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18:12
What Jason Learned at INBOUND 2019 and How It Can Help Grow Your Business
ONEFIRE CEO and Grow Up co-host Jason Parkinson attended INBOUND 2019 in Boston. In this episode, Mark and Jason discuss HubSpot's newest features, marketing trends, and the insights that Jason picked up during his trip.Show Links:
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Season 2
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Episode 12
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23:59
How to Use Technology For International Student Recruitment and Retention
Most colleges and universities struggle to recruit and retain international students. Using technology, you can enhance the student experience for this group. Technology can help build familiarity, introduce your campus from afar, and create la...
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Season 2
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Episode 11
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13:44
The Importance of Industry Expertise
Educating partners about the specific ins and outs of a business can be a long and frustrating process for many business owners. While finding an agency with industry expertise can provide relief, it's critical to stick with the process and all...
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Season 2
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Episode 10
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15:08
How to Make Time For Your Own Marketing When You're Serving Other Clients
When B2B companies are busy serving clients, they often ignore their own marketing. Credible businesses with busy owners leave their social media channels, company blog, and website on the shelf collecting dust. Prospects can get the wrong impr...
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Season 2
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Episode 9
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21:51
How To Narrow Your Marketing Reach To Attract The Right Leads
Not every business needs to compete nationally. In fact, some need to reach a specific group of people or a specific area. Narrowing your marketing focus effectively is possible, with the right approach. Explore the strategies and tactics that ...
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Season 2
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Episode 8
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14:13
How To Become The Go-To Subject Matter Expert In Your Industry
Positioning members of your team as Subject Matter Experts can be a boon for your business, but it requires considerable work. You need to build and distribute the right mix of content for increased visibility, authority, and influence. With th...
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Season 2
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Episode 7
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17:31
Insurance Marketing - How Just-In-Time Outreach Leads To More Upsell Opportunities
The insurance industry is relationship driven, which can leave technology as an afterthought. Marketing technology can help detect customer’s unmet needs. Using modern marketing, insurance agents and brokers can deliver the right messages at ju...
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Season 2
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Episode 6
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12:49
Beyond Direct Mail - Reaching Prospective Students With Personalized Communication
Institutions of higher learning should use a marketing mix that’s heavy on personalization to make students feel valued. Jason & Mark discuss how combining the right marketing actions with the right technology can help universities leverage...
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Season 2
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Episode 5
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13:08
How To Connect Existing Employees To Available Careers In Your Business
Promoting from within can be a challenge for companies. Inntro is a platform that helps employee retention, culture and the hiring process. Jason & Mark are joined by Inntro Founder, Steve Glynn to talk about how Inntro is going to change t...
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Season 2
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Episode 4
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15:54
How Live Events Can Impact Your Marketing Success
Live events can be a successful way to capture leads and build trust with potential customers for your business. Jason & Mark are joined by Matt Queen from Chiropraise to talk about their success in hosting live events to drive leads for Ch...
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Season 2
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Episode 3
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20:24
How You Can Avoid Burn-Out In Your Company
The World Health Organization now classifies "Burn-Out" as a legitimate syndrome. They say feelings of energy depletion or exhaustion; increased mental distance from one's job, or feelings of negativism or cynicism related to one's job; and red...
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Season 2
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Episode 2
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15:10
How Video Can Impact The Success Of Your Social Media
Jason & Mark are joined by social media marketing expert, Audrey Mrowiec from ArmsReach Marketing to talk about how small businesses can get started using video to grow the impact.Show Links:
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Season 2
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Episode 1
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20:19
Season 2 Trailer
Jason & Mark kick off season 2 of the Grow Up Podcast starting after the Fourth of July weekend.
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Season 2
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0:33
Invasive or Helpful? How Customer Tracking Can Affect Your Business
In a world where Google & Facebook are tracking your every move online, it's almost an expectation that you have little privacy. However, if you implement specific tracking into your own website, you have the opportunity to empower your sal...
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Season 1
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Episode 50
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13:25
Why You Should Develop A Proven Process For Your Business
Having processes in your company is nothing new, but communicating them to your customers can be powerful when done right. Jason & Mark talk about ONEFIRE's proven process and specifically why having one for your business can be a game chan...
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Season 1
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Episode 49
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13:08