Grow Up
Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.
Grow Up
Beyond Direct Mail - Reaching Prospective Students With Personalized Communication
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Jason Parkinson & Mark Hemmer
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Season 2
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Episode 5
Institutions of higher learning should use a marketing mix that’s heavy on personalization to make students feel valued. Jason & Mark discuss how combining the right marketing actions with the right technology can help universities leverage personalized email and video to drive better enrollment, better engagement, and better alumni relations.
Show Links:
ONEFIRE Campus XR Platform