Grow Up
Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.
Grow Up
How To Become The Go-To Subject Matter Expert In Your Industry
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Jason Parkinson & Mark Hemmer
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Season 2
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Episode 7
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Positioning members of your team as Subject Matter Experts can be a boon for your business, but it requires considerable work. You need to build and distribute the right mix of content for increased visibility, authority, and influence. With the backing of a smart strategy, you can take action to establish SMEs today.