Grow Up
Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.
Grow Up
Has Your Business Started Marketing To Gen Z?
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Jason Parkinson & Mark Hemmer
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Season 2
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Episode 18
We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.
Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers. This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now.
Join Jason & Mark as they do a deep dive into a cohort with over $44 billion in spending power.
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