Amazon Legends Podcast
Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!
Amazon Legends Podcast
Getting the Most out of PPC Campaigns with Video Ads - Bart Tashakor - Amazon Legends - Episode # 168
Our guest today is Bart Tashakor, E-commerce Manager at Art of Tea. He discusses how to maximize Pay Per Click campaigns with video advertisements and conversion rates using his excellent technical and business expertise, which has led to several successes in commercial and online marketing.
Takeaways:
- You need to know your product well to help you create good keywords for an effective campaign.
- Visualize your data, this will help you improve your Video Ads.
- Put yourself and your product on Google Alerts because you will get an e-mail when you get mentioned.
- If you will make changes to your product, do it one at a time, that way it helps you track which changes contributed to the product conversion rate.
- You need a lot of hard work, determination, and willingness to do a lot of research being conscious about what people want.
- Know what you are selling or else your customers are not going to know what you are selling.
- You need to delegate roles and hire a good a team who understands your product.
Quote of the Show:
- ''By bundling a non-converting product with a converting item, it became good enough to keep selling it. It also increased our profitability with our ad spend.''
Links:
- Personal – LinkedIn: https://www.linkedin.com/in/bardia-tashakor-b8a81262/
- Art of Tea – LinkedIn: https://www.linkedin.com/company/art-of-tea/
- Art of Tea – Website: https://www.artoftea.com/
- Art of Tea – Facebook: https://www.facebook.com/TheArtOfTea
- Art of Tea - Instagram: https://www.instagram.com/artofteala/
- Art of Tea – Twitter: https://twitter.com/artoftea
- Art of Tea – Amazon Storefront: https://www.amazon.com/stores/ArtofTea/page/4EA959CE-7CAC-429E-8140-BEABF83C9B1B?ref_=ast_bln
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Amazon Legends is sponsored by ArgoMetrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
