
Amazon Legends Podcast
Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!
Amazon Legends Podcast
Marrying Amazon Operation with Selling to Big Box Stores - Carlo Lucatino - Amazon Legends - Episode #180
In today's episode, our guest is Carlo Lucatino. He is the founder of ACG Sales & Marketing. He is a Solid Sales and Marketing Professional with over 30 years of Retail Brick & Mortar and e-commerce experience. ACG Sales & Marketing represent several Toy Companies as well as other categories such as Hair Accessories, Travel Accessories, Scooters, Skates, and HBA products. In today’s episode, he discusses how to combine Amazon Operation with Selling to Big Box Stores.
Takeaways:
- Don’t put all your eggs in one basket(Work with multiple retailers).
- If the product is a private label start selling on big box stores first and If tis a branded product start selling on Amazon first and then move to big box stores
- New sellers can get reviews using the amazon buying program
- At the starting point, the conversion rate should be 30%
Quote of the Show: For a branded product that goes out to the market, we would sell on Amazon first to help promote the product. So, I look at Amazon not only for selling but also as a marketing tool. They can help promote the brand, and after that we bring it out to big-box and other retailers.
Links:
- Personal – Linkedin: https://www.linkedin.com/in/carlo-lucatino-8581775/
- ACG Sales & Marketing Company – Linkedin: https://www.linkedin.com/company/acg-sales-and-marketing/
- ACG Sales & Marketing Company – Website: https://acgsalesandmarketing.com/
Ways to Tune In:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/