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Amazon Legends Podcast

Connecting Your Products With Shoppers Emotionally - Andrew Morgans - Amazon Legends - Episode #182

December 27, 2022 Nick Uresin Episode 182
Amazon Legends Podcast
Connecting Your Products With Shoppers Emotionally - Andrew Morgans - Amazon Legends - Episode #182
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Amazon Legends Podcast
Connecting Your Products With Shoppers Emotionally - Andrew Morgans - Amazon Legends - Episode #182
Dec 27, 2022 Episode 182
Nick Uresin

In today's episode, our guest is Andrew Morgans. He is the founder of Marknology. He is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States. In today’s episode, he discusses how to Connect Your Products With Shoppers Emotionally.

Takeaways: 

  • You should create content that evokes emotions in people.
  • The color of a product can influence people's buying decisions.
  • You need to storyboard the whole product page from an emotional standpoint.
  • Make photos more diverse other than using the same product with different colors.
  • Just putting pictures as a use case or lifestyle images is not enough. You need to add words to tell people what you are trying to communicate
Quote of the Show: Everyone wants to see themselves or the person they are buying for in that product. If you can get that segmented in your ad, it can lead to a big difference. 

Links:

Ways to Tune In:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Show Notes

In today's episode, our guest is Andrew Morgans. He is the founder of Marknology. He is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States. In today’s episode, he discusses how to Connect Your Products With Shoppers Emotionally.

Takeaways: 

  • You should create content that evokes emotions in people.
  • The color of a product can influence people's buying decisions.
  • You need to storyboard the whole product page from an emotional standpoint.
  • Make photos more diverse other than using the same product with different colors.
  • Just putting pictures as a use case or lifestyle images is not enough. You need to add words to tell people what you are trying to communicate
Quote of the Show: Everyone wants to see themselves or the person they are buying for in that product. If you can get that segmented in your ad, it can lead to a big difference. 

Links:

Ways to Tune In:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/