In today's episode, our guest is Andrew Morgans. He is the founder of Marknology. He is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States. In today’s episode, he discusses how to Connect Your Products With Shoppers Emotionally.
Quote of the Show: Everyone wants to see themselves or the person they are buying for in that product. If you can get that segmented in your ad, it can lead to a big difference.
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