The guest on today's episode is John Berggren. He is the Marketing Director at Acquco and leads advertising efforts on and off of Amazon for their portfolio of brands. He has worked in advertising for almost a decade and has focused on driving online sales for DTC and Amazon businesses. He has successfully scaled many Amazon businesses including taking one from $0 to $10 million dollars in 90 days. In today’s episode, he discusses winning PPC strategies that get results.
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You can use Helium 10 to see what the top keywords are and how much volume there is. If it is spread across many keywords, then take the long tail approach. Sometimes you see 90% of the search volume is within one term, then go a different direction.
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