
Amazon Legends Podcast
Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!
Amazon Legends Podcast
Strategies to Build a Private Label from Ground Up - Louis Roubert - Amazon Legends - Episode #195
The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry. He has a Master's degree in International Trade Management and Purchasing. In today’s episode, he discusses strategies to build a private label from the ground up.
Takeaways:
- Do not run too many campaigns.
- You have to have keyword research.
- Use long tail keywords for a cheaper cost.
- First, you have to spend more money on advertising.
- When you have enough data from your campaigns select the most profitable ones and archive the rest.
- When you do advertising keep in mind the main goal is to improve your organic ranking.
- Knowledge is like printing something on paper that deteriorates in value the moment it is acquired.
Quote of the Show: My recommendation is to take the long tail keywords as exact match. This will not only be cheaper but it will also have your sales velocity going at lower ACOS.
Links:
- Personal – Linkedin: https://www.linkedin.com/in/louis-roubert/
- Thrasio – Website: https://www.thrasio.com/
- Thrasio – Linkedin: https://www.linkedin.com/company/thrasio/
- Thrasio – Instagram: https://www.instagram.com/thras.io/
- Thrasio – Facebook: https://www.facebook.com/thrasio/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/