The guest on today's episode is John Hefter. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.
As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success. In today’s episode, he discusses how Thrasio became successful in launching new products.
Takeaways:
Quote of the Show:If I want to launch something new, one of the things I tell everyone new on Amazon is that if you hear of a product that is the hottest new thing, it is already too late.
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