The guest on today's episode is Dr.Chas Fox. He has 25 years of experience in the area of operations, sales, marketing, and communications in the consumer goods market. He has a history of success in building teams of exceptional people. His experience is focused on both wholesale and direct-to-consumer markets. He specializes in turning around financially stressed companies by designing and implementing new strategies with multichannel customer touchpoints. His cognate for the doctorate in business administration (DBA) was Strategic Management and his dissertation was on Amazon.
His recent publications include How to Turn Your Idea into a Successful Product (Fox, 2021) and How to Run an Internet Business Now (Fox, 2021). His first book was You Can’t Be Too Fast, 101 Ways to Increase Your Speed (1989). In 2020, He finished his doctorate in business administration at Liberty University. In today’s episode, he discusses building your product development that drives growth.
Takeaways:
Quote of the Show: New products drive revenue. They drive revenue from the sale of new products but also they drive revenue from your existing products. For example, we had products that sold 3,000 units a year for 30 years and with our new product development approach, such products ended up generating up to 5,000 units a year.
Links:
How to Turn Your Idea into a Successful Product by Dr. Chas Fox - https://www.amazon.com/Turn-Your-Idea-Successful-Product/dp/1946466689
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