The guest on today's episode is Francisco Valadez. He is a Monterrey Tech (ITESM) graduate in Mexico with a Bachelor’s in International Business. He has spent most of his career as an entrepreneur involved in retail, wholesale, and private-label projects. He has led companies from humble beginnings to successful acquisitions. He got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central and has proven his understanding of successful strategies to grow a brand’s online retail presence. In today’s episode, he discusses using the search query performance to increase market share.
Takeaways:
Quote of the Show: First, we want to understand the % share of the impression for a keyword. That means how many times your listing appears for that search term. Then we want to understand how many clicks we are getting from those appearances.
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