The guest on today's episode is Keith O'Brien. He is the Founder and CEO of Page.One—a full-service Amazon creative agency offering comprehensive Brand and Advertising management, as well as individual creative services designed to increase engagement and conversion. Since 2014, Keith’s companies have worked with thousands of eCommerce businesses, large and small. Keith now leads a team of keyword specialists, copywriters, photographers, creative directors, designers, data geeks, advertising strategists and brand managers to bring Page.One’s solutions to brands looking to scale their Amazon businesses. In today’s episode, he discusses how to use the product opportunity explorer to set strategy.
Takeaways:
Quote of the Show:First, we divide the catalog into three tiers. Tier 1 is where the money is coming from. Tier 2 is the next round and Tier 3 is the sleeper opportunities. Then we assess the needs of the listings such as best-in-class pictures, content, videos and others.
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