The guest on today’s episode is Dan Meszaros. He is the founder of Skale Strategy, a seasoned e-commerce expert with a proven track record of helping brands explode their revenue channels. He specializes in mastering Amazon and other online marketplaces to bring explosive growth to his client's businesses. Whether optimizing Amazon accounts or diversifying revenue channels, Dan and his team at Skale Strategy are committed to delivering exceptional results for their clients. In today’s episode, he discusses maximizing your Google AdWords traffic conversion.
Takeaways:
Quote of the Show:I like to less at the number of an influencer’s followers but more at their engagement rate. I like to look for influencers with a good engagement rate. Those with a high number of followers tend to end up with followers that become lurkers. They like to watch the influencer from a distance rather than engage with what they recommend.
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