Amazon Legends Podcast
Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!
Amazon Legends Podcast
Understanding Metric Driving Actions and Drive Profits – Part I - Nater Youngchild - Amazon Legends - Episode #243
Join us for an exciting episode featuring Nater Youngchild, an entrepreneur and CEO who has made waves in the business world. With over a decade of experience leading eCommerce ventures, Nater's focus has led him to create D8a Driven, a groundbreaking SaaS platform that drives profitable growth for brands on Amazon using Big Data strategies. Recently acquired by Carbon6 Technologies, Nater is now leading the integration process while maintaining a balanced life of adventure and family connections. Don't miss out on this episode as Nater shares his entrepreneurial journey, inspiring stories, and valuable insights. Tune in for a dose of inspiration and wisdom from this remarkable entrepreneur.
Takeaways:
- Positive reviews, low return rates, and minimal complaints contribute to higher conversion rates. Making customers happy with their purchases increases the likelihood of receiving more visitors and sales.
- Becoming a "merchant of authority" on ASINs (Amazon Standard Identification Numbers) is crucial for success. It allows sellers to have more control over product titles and optimize their listings.
- Amazon empowers its customer service agents to address issues reported by customers, and if a significant problem arises, they can shut off an ASIN, leading to a potential loss of sales.
- Sellers should track sales across variations to identify if one variation is cannibalizing sales from others. If a particular variation has a significantly higher conversion rate compared to others, it may receive preferential treatment from Amazon, leading to reduced exposure for other variations. This can affect revenue diversification and overall performance.
- By separating highly converting variations, sellers can give other variations a chance to perform better and increase overall revenue diversification.
- When creating ASINs, it's advisable to create them as standalone and then put them under a parent. This allows for easier separation of reviews if needed in the future.
Quote of the Show:Amazon is a platform of comparison rather than fixed targets. You need a conversion rate in comparison to your competition in perspective of your share of the impressions for a particular keyword.
Links:
Also, tune in to Vanessa Hung's episode to discover how to use your IDQ score to drive organic sales.
- https://argometrix.com/how-to-use-your-idq-score-to-drive-organic-sales
- https://www.buzzsprout.com/1835870/12721630
- https://youtu.be/IXG74NAgdCI
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
