Amazon Legends Podcast
Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!
Amazon Legends Podcast
The Significance of Timing to Drive ACOS That Drives TACOS - Alex Bezhan - Amazon Legends - Episode #276
You want to listen to this episode fully as the best is right at the end. You will walk away with a clear winning strategy to achieve the best possible TACOS that is sustainable and highly profitable.
In this episode, we're diving deep into "The Significance of Timing to Drive ACOS That Drives TACOS" with our guest, Alex. With 12 years of experience in the IT field, Alex recognized the untapped potential in the e-commerce industry and founded AMS Pilot. This innovative company aims to address the challenges faced by Amazon businesses using Alex's profound IT knowledge.
Join us as Alex shares his journey from IT to Amazon, discussing the birth of AMS Pilot and the development of products designed to supercharge Amazon businesses' profits by optimizing timing strategies. As the visionary leader of the company, Alex is actively involved in product development and maintains an A+ team of Amazon PPC specialists who know the critical importance of timing in ACOS optimization.
If you're looking to master Amazon PPC advertising, unlock the power of timing, and boost your ACOS, this episode is a must-watch. Don't miss out on valuable insights from a true industry expert!
Takeaways :
- Balancing Metrics: Striking a balance between ACOS and TACOS is essential. While a lower ACOS is desirable, it's equally important to consider its impact on TACOS. Cutting ACOS aggressively can lead to a drop in overall sales.
- Optimal ACOS Range: Determining the optimal ACOS range for your specific business is crucial. This range depends on factors such as product margins, business goals, and competitive landscape. It may not be the same for all sellers.
- Impact of External Traffic: Leveraging external traffic sources (e.g., email campaigns, social media, influencers) to drive sales can positively affect ACOS and TACOS. Amazon rewards external traffic with improved organic visibility.
- Testing External Campaigns: Before sending traffic to Amazon, assess campaign performance on an intermediary web page to evaluate conversion rates and decide whether to proceed.
Quote of the Show:
Increase bids before the season to secure top organic positions. While it might affect cash flow negatively, having top spots when the season begins allows for sustained sales without high bidding competition. As others raise bids, aim to lower yours to maximize profits from organic traffic during the season.
Links :
Website: https://amspilot.com/amazon-ppc-agency
Linkedin: https://www.linkedin.com/company/53400526/admin/feed/posts/
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