In this week's episode, we delve into the intricacies of e-commerce and Amazon scaling strategies with our guest, Mike Mallazzo. As the co-founder and head of growth at Brandable, Mike brings extensive experience in optimizing unit economics for Amazon and Shopify sellers. Our conversation covers fundamental concepts such as unit economics, key success metrics, and the impact of data-driven decision-making on business growth. Mike emphasizes the importance of flexibility in adapting to the dynamic e-commerce landscape and provides exclusive insights into Brandable's innovative tools for sellers. Tune in to this insightful discussion and level up your Amazon game!
Takeaways :
Quote of the Show:
Understanding Amazon and Shopify unit economics boils down to contribution margins. On Amazon, after deducting various fees, the contribution margin usually sits between 30% to 50%, crucial for profitable ads. Conversely, Shopify's margin tends to be higher around 3%, offering a different landscape for profit.
Links :
Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.
Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!
In this week's episode, we delve into the intricacies of e-commerce and Amazon scaling strategies with our guest, Mike Mallazzo. As the co-founder and head of growth at Brandable, Mike brings extensive experience in optimizing unit economics for Amazon and Shopify sellers. Our conversation covers fundamental concepts such as unit economics, key success metrics, and the impact of data-driven decision-making on business growth. Mike emphasizes the importance of flexibility in adapting to the dynamic e-commerce landscape and provides exclusive insights into Brandable's innovative tools for sellers. Tune in to this insightful discussion and level up your Amazon game!
Takeaways :
Quote of the Show:
Understanding Amazon and Shopify unit economics boils down to contribution margins. On Amazon, after deducting various fees, the contribution margin usually sits between 30% to 50%, crucial for profitable ads. Conversely, Shopify's margin tends to be higher around 3%, offering a different landscape for profit.
Links :
Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.
Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!