In this week's episode, we're joined by Andrew Bailiff, an e-Commerce expert managing $1M/month in retail media spend across major platforms. Co-Host of That Amazon Ads Podcast and Co-Founder of AdLabs, Andrew shares key strategies for structuring Sponsored Product Campaigns on Amazon. Dive into foundational steps, auto campaign mastery, manual keyword tactics, and product marketing expertise. Discover budget allocation tips, the algorithmic advantage of broader views, and insights on handling branded keywords. Join us as we unravel the secrets to optimizing your Amazon Advertising strategy with Andrew's invaluable expertise.
Takeaways :
Quote of the Show:
Optimizing ad campaigns starts with single product ad groups. It allows precise control over product-to-keyword relationships, enabling aggressive bids on high-converting items and conservative bids on others. Without this segmentation, you risk wasted spend and miss insights into individual product performance on specific search terms. Single product ad groups provide the precision needed for effective campaign management.
Links :
AdLabs - https://adlabs.app/
That Amazon Ads Podcast - https://www.youtube.com/@ThatAmazonAdsPodcast
Special Promo: Rewrite this from the listeners point of view: Direct them to sign up for the AdLabs waitlist to schedule a complimentary demo call and when it asks "Where did you hear about us?" we will have an option for Amazon Legends Podcast which will qualify them for a free month trial of the bid optimizer.
Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.
Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!
In this week's episode, we're joined by Andrew Bailiff, an e-Commerce expert managing $1M/month in retail media spend across major platforms. Co-Host of That Amazon Ads Podcast and Co-Founder of AdLabs, Andrew shares key strategies for structuring Sponsored Product Campaigns on Amazon. Dive into foundational steps, auto campaign mastery, manual keyword tactics, and product marketing expertise. Discover budget allocation tips, the algorithmic advantage of broader views, and insights on handling branded keywords. Join us as we unravel the secrets to optimizing your Amazon Advertising strategy with Andrew's invaluable expertise.
Takeaways :
Quote of the Show:
Optimizing ad campaigns starts with single product ad groups. It allows precise control over product-to-keyword relationships, enabling aggressive bids on high-converting items and conservative bids on others. Without this segmentation, you risk wasted spend and miss insights into individual product performance on specific search terms. Single product ad groups provide the precision needed for effective campaign management.
Links :
AdLabs - https://adlabs.app/
That Amazon Ads Podcast - https://www.youtube.com/@ThatAmazonAdsPodcast
Special Promo: Rewrite this from the listeners point of view: Direct them to sign up for the AdLabs waitlist to schedule a complimentary demo call and when it asks "Where did you hear about us?" we will have an option for Amazon Legends Podcast which will qualify them for a free month trial of the bid optimizer.
Amazon often loses inventory or overcharges fees. With Arthy, you can recover up to 30% of your lost revenue. At a monthly flat rate of only $99 with no commission fees for unlimited reimbursements, you can increase your bottom line. Their automated, Amazon-compliant process ensures hassle-free refunds.
Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!