106: How to Leverage Pay-Per-Click (PPC) Advertising on Amazon by Elizabeth Greene

“If you're going to be at the heart of [Amazon operations], that's going to require you to be deeply entrenched.”  -Elizabeth Greene 

The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr. In this episode, Nick and Junglr’s Cofounder, Elizabeth Green share how you can leverage pay-per-click (PPC) advertising on Amazon. They also discuss important things you need to know about keywords, driving traffic, infographics, getting more positive reviews and increasing seller ratings, building out launch campaigns and Amazon operations, deciding on good pricing points, managing crises, and building your team. Running ad campaigns does not mean you’ll automatically get more sales. It will take time, but you will have a joyful reap if you do not give up. Consistency is key. And while you’re doing that, tune in and discover how you can claim your spot on Amazon’s page one. 

Connect with Nick:  

Website: https://www.argometrix.com/

Facebook: https://www.facebook.com/argometrix 

Twitter: https://twitter.com/argometrix 

LinkedIn: https://www.linkedin.com/in/nickuresin/

YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA 

Episode Highlights: 

01:10 A Needed Service

04:46 The Struggle with Keyword Attachment

07:23 Building Launch Campaign: Auto Campaign vs Manual Campaign

12:02 Mistakes to Avoid

19:36 Sales and Reviews 

28:22 FBM vs FBA and PPC Campaigns

33:35 Crisis Management 

38:19 Building Your Team for Amazon Operations 

42:38 Consistency Builds Credibility