Amazon Legends Podcast
Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!
Amazon Legends Podcast
Using A+ Premium Pages for Top Products - Tom Robinson - Amazon Legends - Episode #184
The guest on today's episode is Tom Robinson, He is currently working as BRANDED's Home and Kitchen Category Manager. BRANDED is a global digital consumer product platform that transforms marketplace sellers into international brands loved by millions.
Takeaways:
*Acquisitions are happening too slowly now.
*Aggregators are more focused on operational efficiency and profitability.
*Staying ahead of the curve and prioritizing well is the best thing to do.
*A+ pages are a big deal when it comes to increasing the conversion rate.
*Try to get people coming to amazon to your product page using keywords.
*The conversion rate will increase because you are bringing the right people to your page.
*To test bundles you can use virtual bundling to sell products together and see what works.
*Always optimize your listing using SEO using keywords.
*Putting product color on the title can improve the click-through rate and visibility.
*Manage experiments is a great way to test different images for optimization.
Quote of the Show:
A+ Premium is a more interactive version of the A+ Content with a number of more sophisticated layouts to create more interaction with Amazon shoppers.
Links:
Personal – Linkedin: https://www.linkedin.com/in/tom-robinson-5655a71bb/
Branded – Linkedin: https://www.linkedin.com/company/joinbranded/
Branded – Website: https://joinbranded.com/
Ways to Tune In:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
