105: The Formula for Success on Amazon for Retailers by Andy Heck

“You have to look at products that are worth your while and whether you are protected from a pricing standpoint. You don't want to go through all the effort, and then find out that you make zero margins on it.” -Andy Heck

Alpin Haus President, Andy Heck started out as a retailer before eventually diving into the online side of the business. As he learned the ins and outs of Amazon selling, he was also able to build an adaptable and efficient system to stay on top of the game. In this episode, Nick and Andy reveal the secret formula for a successful Amazon career as a retailer. Stay tuned to learn more about the do’s and dont’s, best practices, and important things to remember when choosing what products to sell, managing your staff, selecting a suitable shipping method, protecting your pricing margin, considering pay-per-click campaigns, and preparing for unexpected events and peak seasons. We can not prepare for everything that happens, but we can certainly prepare ourselves to face them and win them. 

Connect with Nick:  

Website: https://www.argometrix.com/

Facebook: https://www.facebook.com/argometrix 

Twitter: https://twitter.com/argometrix 

LinkedIn: https://www.linkedin.com/in/nickuresin/

YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA 

Episode Highlights: 

02:01 Jumping Into Online Retail

06:26 Benefits of FBA

10:24 Adapting to the Amazon Environment 

14:41 Preparing for the Unexpected Twists

20:23 Protect Your Pricing Margin  

27:14 How Long Does It Take To Get ROI

31:45 What About Advertising and Pay-Per-Click?

33:13 Do’s and Dont’s for Retailers 

38:17 3 Things to Remember