Our guest today is Jeffrey Sherow. Jeff has spent a long career at the intersection of business and technology. He started out with Andersen Consulting, rose through the ranks to become an Accenture partner, and stayed there for several years. Jeff has become extremely interested in the role of the product manager. The primary reason for this interest is his belief that the product manager needs to be someone who intimately understands the customer and what a business needs to do to delight their customers. In a perfect world the product manager is responsible for delivering value to customers and has P&L responsibility.
Unfortunately, that perfect world rarely exists. Jeff shares our concerns that in many companies those on the business side have abrogated their responsibility to drive customer value through the intelligent deployment of technology. Too often business people view 'IT projects' as the IT department's problem and have lost sight of the fact that these are never IT projects. They are business projects that just happen to be enabled by technology.