Bridging Business & IT
Episode 3 Part 2: The Cause - Our Brain Doesn’t Work the Way We Thought
August 20, 2021
Dave Burrill and Dan Burrill
Part two continues where part one leaves off by attempting to explain—as well as a non-scientist can—seven unconscious and uncontrollable ways our brain works to unwittingly sabotage IT projects. These “sinister seven” are by no means unique to IT or business. They inject themselves into and impact every human interaction.
- “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell
- “Thinking Fast & Slow” by Daniel Kahneman
- “How We Decide” by Jonah Lehrer
- “Behave: The biology of humans at our best and worst” by Robert Sapolsky
- “The Brain” by David Eagleman
- “Incognito” by David Eagleman
- “The paradox of human expertise: why experts get it wrong” by Itiel E. Dror
- “Subliminal” by Leonard Mlodinow
- “Free Will” by Sam Harris
- “Flourish” by Martin E. P. Seligman
- “Shine” by Ned Hallowell
Our unconscious autopilot.
An 'operating system' built around stories.
We’ve got very limited RAM.
What we see is all there is.
Our stories aren't exactly accurate.
The brain always looks to conserve resources.
The greater your expertise, the more details you forget.
A trip to the woodshed for both business and IT.
If we were trying to fail, we couldn’t do a better job.
Three reasons to do things differently.