The Freedom Factor: Why Smart Mortgage Brokers Are Quietly Using AI

The mortgage industry is changing rapidly, and AI stands at the forefront of this evolution. While 75% of financial firms have already embraced artificial intelligence, mortgage brokers are noticeably trailing behind – not because they're resistant to change, but because they're simply too busy keeping up with clients, lenders, and compliance demands.

This episode cuts through the tech jargon to deliver practical insights on how busy mortgage brokers can leverage AI tools like ChatGPT without technical expertise. We're not talking about robots replacing advisors – we're exploring how you can reclaim precious hours by automating repetitive tasks. Imagine drafting comprehensive follow-up emails in seconds rather than minutes, creating consistent social media content without the stress, summarizing dense lender documents instantly, and translating complex mortgage terms into client-friendly language effortlessly.

For self-employed mortgage brokers who started their businesses seeking freedom and flexibility, AI offers a path back to those foundational goals. By working smarter rather than harder, you can reduce administrative burdens while growing your business and improving client experiences. Whether you're just starting out or running an established brokerage, implementing these AI strategies now puts you ahead of the curve in an industry where 58% of brokers recognise AI's potential but haven't yet made the leap. Don't miss our upcoming content, tools and resources specifically designed to help mortgage professionals harness AI effectively. The future is already here – make it work for you, not against you. Also, be sure to register for our free "Foundations to Freedom" webinar on July 3rd to discover the real steps to successful self-employment as a mortgage broker.

Looking for one to one mentoring, visit my website to see how it works craigskelton.co.uk

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Chapters

• 0:00 Welcome & Introduction

Transcript

Speaker 1: 0:00

Hi and welcome to this week's the Mortgage Broker Broadcast. This week's episode is going to be a little bit different because I want to talk about something that most mortgage brokers are either ignoring, avoiding or just too busy to think about, and I'm talking about AI. But please do not switch off. This isn't a tech tutorial. This is a just a conversation about how you, as a busy broker, can use AI to actually work smarter, save time and grow your business without becoming a robot, without needing to be a coder and without adding even more stress to your day.

Speaker 1: 0:36

I'm your host, craig Skelter. I'm a mortgage business owner, a mentor and coach, and I'm here to help self-employed mortgage brokers and business owners build the business that they want. This is the podcast that's made for mortgage brokers at every single level, whether you're just getting started out in the industry and you've just got your C-map, or you're running your own mortgage broker firm, or you're focused on growing and scaling your existing business. This podcast is about helping you to grow your business, sharpen your mindset and navigate the day-to-day challenges of being self-employed. And before we get into this week's episode of the Mortgage Broker Broadcast, if you enjoyed this episode, please subscribe, please leave a review. Please share it with other mortgage brokers and business owners. Your support helps us reach even more brokers just like you. And just something else to add. If you are thinking about making a move to become a self-employed mortgage broker, or if you are already self-employed, but if you feel like you're winging it more than you're winning it, there's something else for you as well. On the Wednesday, the 3rd of July, 6pm, jonathan Needham and I are running a free live webinar as part of the Broker Foundry, which more on to that later. But we're running a free webinar called Foundations to Freedom. It's about the path to becoming a self-employed mortgage broker. We'll be sharing the real steps to go self-employed, what mistakes to avoid, what systems you actually need, what processes you actually need and how to build a business that gives you freedom, not just more work. So if that's something you think about right now, then see the show notes, send an email, register your place for the free webinar. It's totally free and you'll leave with clarity, structure and confidence in what is coming next.

Speaker 1: 2:13

So back to this week's episode of the Mortgage Broker Broadcast and AI. Ai is making significant strides across the UK in every aspect and every business but financial. It is as well, with, I think, 75% of firms already using it and 10% planning to adopt it within the next three years. Me personally, I think it'll be a lot sooner than that, but that's what the stats say. But the mortgage broken sector appears to be trailing behind with AI. Recent research indicates that 58% of mortgage brokers are open to AI playing a bigger role in the sector, yet actual implementation remains limited. This gap presents a sustainable opportunity for brokers to use AI tools to enhance efficiency, reduce admin burdens and provide a more personalized client experience. By embracing AI now, brokers can position themselves ahead of the curve, offering smarter, faster and more tailored services that meet the evolving expectations of clients.

Speaker 1: 3:19

So why are mortgage brokers missing the AI boat? Well, let's be honest. Most mortgage brokers are flat out busy with appointments, chasing lenders, dealing with compliance, responding to WhatsApp messages all hours of the day. You're probably thinking that I don't have time to learn AI, but the truth is, AI is already here. It's been used in our industry. It's just not being used by you. Bigger firms are using it to speed up app administration. Content creators are using it to speed up app administration. Content creators are using it to post daily. Smart brokers are using it to streamline processes and reduce the overwhelming feeling every day.

Speaker 1: 3:53

So if you are not using AI, you're already falling behind. I know that's not because you're lazy or outdated, but because no one's taken the time to actually show you what's possible, and that's what I wanted to start doing with this podcast. So what does AI actually mean for brokers? So just to give you some clarity as well, I'm not talking about robots replacing brokers or fully automated advice Absolutely not. I'm just talking about using tools like ChatGPT to do things like writing a follow-up email within seconds, or creating social media posts without the stress, or summarizing long documents or lender guides, or rewriting technical jargon in plain English for your clients, or drafting newsletters to stay in front of mind for your clients, or generating marketing ideas when your brain is fried. You don't need to be technical. You just need to know how to ask the right questions, and that's where prompt writing comes in. You're already doing the hard work. Ai helps you just do it to do it faster, with less burnout and more consistency.

Speaker 1: 5:00

Let me just give you a real life example. What does this look like in the real world? Just come off a call with a client and need to send up a follow-up email to summarize a chat, outline the next steps and include your compliance disclaimer. Normally that might take 10, 15, 20 minutes, but with ChatGPT you can paste in a quick bullet point summary and say write a professional follow-up email to a first-time buyer based on these notes and in seconds it's there. You will tweak a few bits, absolutely, you'll hit send and then you move on with your day and that's just one task. Multiply that across your week. This time saving is absolutely massive. That's why I care so much about it. It's not about being lazy, it's about being smart with your time, energy and focus.

Speaker 1: 5:48

So why am I talking about this right now? Because I've been working closely with mortgage brokers for years and I know that time, stress and inefficiency are huge barriers to growth. You didn't become a self-employed mortgage broker to drown in admin. You didn't start your own firm to spend your weekends writing social media posts. You became self-employed for freedom, flexibility and control. Ai, when used right, gives you that back. That's why I've decided to build out more support for mortgage brokers specifically around AI. Not tech for tech's sake, not theoretical stuff, just simple, clear ways you can use AI in your business today to make life easier and grow with less stress. So over the next few weeks, months, I'll be sharing more content, tools, templates and maybe even some workshops to help you become an AI-powered broker. So that's it.

Speaker 1: 6:43

That's this week's the Mortgage Broker broadcast. And if you are thinking about becoming a self-employed mortgage broker, as I said before, jonathan Needham and I are running a free webinar Wednesday, the 3rd of July, 6pm, totally free, part of the broker foundry that Jonathan and I are doing. It's called Foundations to Freedom. It's about sharing real steps to go self-employed, what mistakes to avoid, what systems and processes you actually need and how to build a business that gives you the freedom. So if that's something you're thinking about, look in the show notes. The email address is there. Register your interest, register your place, and I said it is totally free.

Speaker 1: 7:20

So back to today's message whether you're employed, self-employed, ai is going to shape the future of this industry. Make sure it's working for you, not against you, and if this episode has sparked something for you, let me know. I want to build this around what you need and if you've got a broken mate who's drowning, admin or struggling to stay consistent, share this with them too. Ai is in the future. We already know that. It's already here. The only question is whether you're going to use it to your advantage. Thanks for listening, as always, please like, please share, please leave a review and over the next few weeks, I'll be getting to a bit more deeper about the use of AI as a mortgage broker and business owner. Have a great week, as always, stay motivated, stay positive, stay focused and don't forget to run your own race.