From Big Screens to Reels: How to Master Content Engagement in the GCC

Is traditional TV dying, or is it just evolving? In this exclusive interview from the Digital Media Forum, Lara sat down with veteran producer Joe Kazi, a man who has spent 15 years at the helm of senior content production.

Joe breaks down the massive shift from linear TV to digital-first media and reveals the "Holy Trinity" that every media investor is looking for today: Engagement, Impact, and Monetization.

In this episode, we discuss:

- The 3 Goals of Modern Media: Why reach isn’t enough anymore—you need an impact.
- The Power of "The Hook": How to grab attention in the first 5 seconds to keep your audience from scrolling.
- TV vs. Mobile: Why the "Big Screen" will never truly go away, but why the "TV Grid" is a thing of the past.
- Marketing in the GCC: How to create content that resonates across 190+ nationalities in the UAE and beyond.
- Top 5 Content Trends: What Arab audiences are actually consuming (from Lifestyle to News).

Whether you are a content creator, a brand manager, or a media enthusiast, Joe’s insights into the current ecosystem of YouTube, podcasts, and digital storytelling are a must-watch.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

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