"Brands are very distanced from Gen Z... corporate jargon comes off as cringey." Teddy Solomon, the 23-year-old co-founder and CEO of Fizz, isn't just theorizing about Gen Z - he’s building their new favorite home.In this episod...

Is the Arabic language being lost, or is it just evolving for the digital age? In this episode of the Vision Voices Podcast, Arabic Series, Lara sits down with Radwa Hassan to explore the "Digital Remix" of the Arabic language....

Is the traditional marketing funnel dead, or just evolving? In this insightful session from the  @digitalmediaforum , Wade Eger, Chief Marketing Officer at ...

Brit explains how legacy giants like Gap Inc. and Invisalign are reinventing themselves by moving away from traditional TV and digital ads toward "creator suitability" and long-term partnerships. We explore the move from the "follower graph" to...

Banking is traditionally rigid, but the creator economy is anything but. In this episode, we sit down with Amina Taher, CMO of Wio Bank and one of the UAE’s most innovative marketing leaders, at the 1 Billion Followers Summit in Dubai.F...

Stop chasing the algorithm and start building a business. In this exclusive interview from the 1 Billion Followers Summit 2026 in Dubai, Gracie Schram (Head of Creators at Epidemic Sound) reveals the blueprint for long-term creator success....

Recorded at the MENA Digital Awards and Digital Media Forum, this episode explores where the media industry is truly heading — beyond platforms, algorithms, and short-term metrics.Our guest, Nisrine Ghazal, Vice President of Digital Med...

Are attention spans really getting shorter — or are we just misunderstanding how people consume content today?In this conversation, we break down the attention span myth with Yash Murthy, Executive Director of Strategy & Social at C...

Podcasting is exploding across the UAE and the GCC — but why now? In this episode recorded at MENA Digital Awards and Digital Media Forum inside a PodConnect pop-up studio, Lara spoke with Rasha Hamzeh, MSc — Managing Director at T...

In this conversation from the pop-up studio at Digital Media Forum in Dubai, Lara spoke with Chantal Rickards OBE, about the evolving world of content, creativity, and technology.Theyexplore how YouTube and podcasts are reshaping media ...

In this episode of Vision Voices: The Arabic Series, Lara sits down with Radwa Hassan to unpack the deeply personal and often unspoken question many people carry: “Is my Arabic good enough?” What begins as a conversation about dialects quickly ...

In this episode of Vision Voices – Arabic Series, Lara sits down with psychologist Areej Khataybeh for a conversation about identity, belonging, and mental well-being in Dubai and the UAE.They explore how Arabic psychology, faith, cultu...

AI isn’t just changing marketing — it’s rewriting the rules of how teams create, plan, and grow. In this episode of Vision Voices, host Lara talks with Lillian Pierson, P.E., a Fractional CMO and AI Marketing Instructor at LinkedIn Learning, ab...

Dubai and Abu Dhabi’s job market is evolving fast. In this Vision Voices episode, former big-tech HR executive  David van Lochem explains how AI and the augmented workforce are reshaping careers in the Gulf. We un...

Most brands still treat YouTube like an archive — webinars, clips, and press videos.But the companies winning attention today treat it like strategy.In this episode of Vision Voices, Lara and Valeria Korotina (former YouTube lead an...

In this STEP 2025 special, Lara sits down with Stefania Brunori — Personal Branding & Social Media strategist, 2x TEDx Speaker, Wellbeing Entrepreneur, Consultant, Coach, and Trainer — to explore the rising importance of mindfulness in busi...

Ever wondered how English words slip into everyday Arabic?In this episode of Vision Voices, we dive into the fascinating mix of language and culture — from words like “influencer,” “fashion,” “podcast,” and “video game” to timeless expressi...

In this special last-minute episode, Lara spoke with Dean Seddon, CEO of Maverick, right after the Epic Content Workshop in Dubai. In this very honest and straight-to-the-point conversation about content strategy, AI, and the future of long-for...

In this episode of Vision Voices, Lara speaks with Lucy Chow, investor, futurist, board director, and advocate for women in leadership. The conversation covers Lucy’s professional journey in the UAE, her work in supporting entrepreneurs and fem...

In the new Vision Voices podcast serial, we dive into the heart of Arabic culture, language, and identity. In this episode, join Lara and Radwa Hassan as they explore the powerful meanings behind some of the most commonly used Arabic expression...

In this powerful conversation, Lara sits down with Nancy S. Habashi from Inlight Consulting to explore how emotional intelligence (EQ) is reshaping the future of business, leadership, and branding—especially in high-pressure environments like D...

In the new Vision Voices Podcast episode, from #Step2025 serial, Lara is joined by Chetna Chada, Founder & CEO of Silver Fin Digital, to break down what it really takes to build successful products. Chetna shares why many startups fail, the...

What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region?In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogR...

What if you didn’t have to choose one version of yourself to be taken seriously?In this solo episode of Vision Voices, host Lara unpacks the quiet pressure to simplify who we are — and challenges the belief that we need to fit into one ...

🎙 How do you build a career in AI without losing yourself in the process?In this episode of Voices Voices, Lara Varlamova spoke with Tina Valand, Generative AI Director and Co-Founder of Women in Alliances, to talk about the realities o...