Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Podcasting since 2018 • 103 episodes
Market Mentors
Latest Episodes
100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX
When should you hire your first marketer? It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong. But making the right decision, not just about when to hire, but also
February 06, 2024
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Season 3
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Episode 15
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37:21
99. Series 3 | Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware
2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the rel...
December 19, 2023
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Season 3
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Episode 14
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25:55
98. Series 3 | Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing, with Giuseppe Caltabiano, VP of Marketing at Rock Content
With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their tar...
November 21, 2023
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Season 3
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Episode 13
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35:31
97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co
In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience? In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss re...
October 24, 2023
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Season 3
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Episode 12
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33:00
96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix
Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representa...
September 26, 2023
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Season 3
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Episode 11
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38:43