Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Market Mentors
52. Series 2 | Ep 15 How Oren Greenberg Used Strategic Growth Marketing to Help Drive a 10x Increase in Kite’s Revenue
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Matt Dodgson
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Season 2
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Episode 15
In this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue.
He covers;
- Why Kite needed Oren's expertise
- The first steps he took to put the right foundation for growth in place
- How he decided which growth experiments to run
- The channels they used and why
- The metrics he was tracking
- The tech stack he used
- What results he achieved for Kite
- The key learnings
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.