24. Series 1 | Ep 24 - Dave Gerhardt - VP of Marketing at Drift.com

In this episode, we're in for a real treat. Getting to learn from Dave Gerhardt, who's fast track marketing career covers agency, startups, and being an ex-HubSpot employee. And, Dave has gone from a standalone marketing manager role to VP of Marketing, now managing a team of 20 for one of the fastest growing SaaS companies in the world. We chat about conversational marketing, Drift, and cover some scary ideas like removing lead capture forms from your website. Eek!

Market Mentors is brought to you by Fiona Jensen, Director and Co-Owner of Market Recruitment. We connect ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness. 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Chapters

• 1:42 So Dave, for those crazy people who don't already know who you are, and what you do, and where you've come from, can you give us a sort of summary as to the potted history of Dave, how you've got to where you are today, and what sort of experience they're
• 4:55 How can you stand out from the crowd when you're in that sort of job search market?
• 9:36 Where does Conversational Marketing stem from, what it's about, and how is it going to help B2B marketers today?
• 17:22 So what was the biggest learning curve you had when you got your first senior leadership role in B2B marketing?
• 21:00 What is the most valuable marketing skill you can have?
• 21:58 And with anyone who's maybe thinking that they need to improve on their copywriting, and they don't currently feel like it is one of their strengths, what advice have you got to them as to how they can maybe upscale on that front?
• 24:07 What past failure or uncomfortable experience sets you up for success at a later date?
• 25:41 So, what advice have you received from your mentor that made the most impact do you think?
• 28:24 What's the worst experience you've had working for someone?
• 29:18 With pressures of general life, how do you manage the work-life balance, and how important is that in today's society, Dave?
• 33:00 What's the book you recommend the most for B2B marketers?
• 33:17 And then last but not least, what parting words of wisdom or advice would you share with our audience?