Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Market Mentors
24. Series 1 | Ep 24 - Dave Gerhardt - VP of Marketing at Drift.com
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Fiona Jensen
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Season 1
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Episode 24
In this episode, we're in for a real treat. Getting to learn from Dave Gerhardt, who's fast track marketing career covers agency, startups, and being an ex-HubSpot employee. And, Dave has gone from a standalone marketing manager role to VP of Marketing, now managing a team of 20 for one of the fastest growing SaaS companies in the world. We chat about conversational marketing, Drift, and cover some scary ideas like removing lead capture forms from your website. Eek!
Market Mentors is brought to you by Fiona Jensen, Director and Co-Owner of Market Recruitment. We connect ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness.
So Dave, for those crazy people who don't already know who you are, and what you do, and where you've come from, can you give us a sort of summary as to the potted history of Dave, how you've got to where you are today, and what sort of experience they're
Where does Conversational Marketing stem from, what it's about, and how is it going to help B2B marketers today?
So what was the biggest learning curve you had when you got your first senior leadership role in B2B marketing?
And with anyone who's maybe thinking that they need to improve on their copywriting, and they don't currently feel like it is one of their strengths, what advice have you got to them as to how they can maybe upscale on that front?
With pressures of general life, how do you manage the work-life balance, and how important is that in today's society, Dave?
And then last but not least, what parting words of wisdom or advice would you share with our audience?