Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Market Mentors
25. Series 1 | Ep 25 - Joel Harrison - Editor-in-Chief, B2B Marketing
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Fiona Jensen
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Season 1
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Episode 25
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Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast, you can apply here.
Why don't we start off with a little bit of information around what you tend to look for when you are interviewing candidates. What sort of key things do you look for when it comes to marketers for B2B Marketing?
How has marketing changed since you started out in your career when it was black and white days?
So, what is the most valuable marketing skill you can have?
So advice would you give to ambitious marketers looking to get to the next level when they haven't operated at that level before?
What's the most valuable lesson you've learned in marketing or business and how did it come about?
What is the major differences, what can we learn from our American cousins. Is there anything else that we should be doing?
What pass/failure or uncomfortable experience set you up for success at a later date?
What do you listen to when you need to focus?
How important is it to have a marketing mentor any why?
What skills do you think marketers should be investing in for the future?
With social technological changes set to continue to pace, what do you think an aspiring marketer should be learning now to be in the best position possible to add value to business in 5 or 10 years time?
What's your view on whether or not businesses recognise today, in 2019, B2B marketing is something distinctive and apart from the B2C, or are we becoming more of the same?
What do you do to keep up to speed with the latest B2B marketing best practices?
What is the book you recommend the most for B2B marketers today?
And what passing words of wisdom or advice would you share with our audience?