35. Series 1 | Ep 35 - How a CEO can use marketing to help them scale with Ross Chapman

If you're the CEO or Founder of a B2B Technology business, how do you use marketing to help you scale?
In this episode, join Ross Chapman, Marketing Director at Portswigger Web Security, as he talks through his no-nonsense advice to help you get value from marketing and scale.

We cover;

• Outsourcing marketing v having it in-house
• When it's the right time to hire your first marketer and at what level
• What a CEO / Founder needs to talk about to excite a senior level marketer 
• What your first 30 days should look like as the first senior marketer into a business

And so much more...

Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that's obsessed with connecting ambitious B2B Tech companies in London with ROI focussed marketers to ignite growth and happiness