Market Mentors
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
Market Mentors
14. Series 1 | Ep 14 - Mark Green - Vice President of Marketing, EMEA at Rackspace
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Fiona Jensen
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Season 1
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Episode 14
I had a fascinating conversation with Mark Green, VP of Marketing, EMEA at Rackspace. Authenticity and honesty are important traits for senior leaders in business today and Mark exudes both.
And he doesn't dodge anything, as he covers a wide range of questions from what he looks for in a B2B marketer, how to become a manager for the first time, the most valuable lesson he's learnt in B2B marketing and so much more..
If you could just summarise who you are and what sort of experience the audience is about to learn from, that'd be great.
Having interviewed a host of B2B marketeers over the years, what advice would you give them to perform at their best or better, in an interview scenario?
How to move into a role through potential versus experience, so I suppose this is when people are looking to stretch themselves or, they want more responsibility, how do you go about getting that?
What are the most important skills that you want to see in people that you're looking to hire?
With social technological changes set to continue at pace, what do you think an aspiring marketeer should be learning now to be in the best position possible to add value to business, in five or ten years time?
I've been a marketing manager without a team for years, and I'm looking for a new challenge, but unsure what to do next. What are my options without taking on a team? Retrain, or specialise?
When is it safe to move towards strategy and leave the tactical straight hands on tools behind, without jeopardising your value as a marketeer to the organisation?
How to find a marketing mentor when you're already the most senior marketing position in the business?
How do big corporates justify spend on difficult to measure campaigns around brand or thought leadership.
How do you deal with all the noise and hype in the market, balanced against the reality of day to day execution which often isn't given due care? i.e. how do we keep up and get better?