15. Series 1 | Ep 15 - Vincent Rousselet - Vice President, ITSMA

It was a real honour to spend some time with Vincent Rouselet, VP at ITSMA. ITSMA have a wonderful history of helping marketers, something that's close to my heart, so it was good to listen to Vincents advice. And especially with that smooth French accent!
He tackles how to find flexible work as a senior marketer who wants to balance spending time with their kids and working, how big corporates justify marketing spend on brand campaigns, how he manages work/life balance and a whole lot more..

Chapters

• 1:29 Why don't you talk to us a little bit about your skills, your experience, and a little bit about what the audience is about to learn with regards to your past history?
• 4:33 Having no doubt interviewed a host of B2B marketeers over the years, what advice would you give them to perform better in that interview scenario?
• 6:18 What are the most important skills that you want to see in people that you look to hire?
• 8:11 What are the top five KPIs that a marketer should focus on?
• 13:03 What's the most valuable marketing skill you can have?
• 15:42 How do you get involved in the board's strategic decision?
• 18:19 When is it safe to move more towards strategy, and leave tactical hands-on tours behind without jeopardising your value as a marketeer to the organisation?
• 23:34 It's often said you can be paid in money or experience. Looking back on your career, how often did you value experience over a higher salary? Did you strike a good balance, do you feel?
• 35:13 What's the most valuable lesson you've learned in marketing stroke business, and how did it come about?
• 41:53 With pressures of general life, how do you manage the work-life balance, and how important is that in today's society?
• 45:06 What's the book you recommend the most to B2B marketers today?
• 49:03 What parting words of wisdom or advice would you share with our audience?