Having interviewed a host of B to B marketeers over the years, what advice would you give them to perform better in the interview scenario?
What are the most important skills that you want to see in people that you're looking to hire?
Describe your perfect B2B marketing department.
How do you manage your marketing career in a company that's very, very short term focused?
How do you convince someone that your marketing plan or strategy is the right thing to do?
Focusing on short term again, ROI is so short sighted, the business likes to measure marketing by leads generated. How have you tackled this and persuaded them to look at the bigger picture?
What advice could you offer someone moving into a senior role for the first time, where there isn't a huge peer population to support and the pressure is on to make that great first impression?
How challenging is it to really deliver such a great Ted talk in such a short space of time?
And then you talked about the community, the women in technology group that you set up. What can you tell me about that, where did that sort of stem from and what was that like, as an experience, setting that up and growing it?
What sort of advice would you share to people who are interested in getting involved in that, and what sort of hints and tips would you offer for people who are about to stand up in front of an audience for the first time, or, for the 20, 25th time?
When is it safe to move more towards strategy and leave tactical, hands on chores behind without jeopardizing your value as a marketeer to the organization?
How do you get involved in the Board's strategic decision?
What's the best career advice you've ever been given or found for yourself?
How important is it to have a marketing mentor, and why?
And, how to find a marketing mentor, when you're already the most senior marketing person in a business?
What past failure or uncomfortable experience set you up for success at a later date?
With pressures of general life, how do you manage the work life balance, and how important is that in today's society?
What do you do to keep up to speed with the latest B2B marketing best practices?
So, what is the book you recommend the most to B2B marketeers today?