18. Series 1 | Ep 18 - Lucio Furlani - EMEA CMO at Hewlett Packard Enterprise (Part 1)

Tap into a wealth of experience from Lucio Furlani, who's worked across a variety of sales, marketing and leadership roles for HP and subsequently, HP Enterprise. Find out what digital transformation looks like on the inside, how important communication is to culture, and how to gain support and momentum for your ideas and what to do if you spot a business or career opportunity. All delivered in a wonderful Italian accent, with plenty of passion and appreciation of what value marketers bring.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

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Chapters

• 1:26 Why don't you give us a summary of who you are and the type of experience that you've got.
• 2:22 What can you tell me about what led you into marketing?
• 5:48 What did you learn from working on the future side of the product?
• 8:41 So how did the move come from HP to Hewlett Packard Enterprise?
• 10:00 What's that like when you're in the first business that's been literally cut in half 50/50. What's that experience like for you? How do you pick up the pieces and make success of that?
• 12:39 And it's a newer experience with the acquisition scenario, how can you overcome that and what sort of hints and tips can you give to people if they are facing that or going through that situation currently?
• 18:02 You talk about the digital transformation and some of the impacts that you've had on the business so what sort of things have you learned through taking a company from point A to point B?
• 21:55 What sort of things do you look for or would you recommend people do in an interview to succeed?
• 24:52 The CV normally gets someone in the interview because they have got the basis of the skillset that's required, but how can you shine?
• 28:29 How can marketing Graduates stand out now?
• 31:10 What are the most important skills that you want to see in people you're looking to hire?
• 33:29 If you're in a company where speaking up isn't necessarily encouraged, how else would someone be able to bring their opinion to a meeting or to a conversation in that type of scenario?
• 37:35 How did you make the transition from being a manger to showing that you could strategically have a big influence on key business decisions?
• 39:47 What sort of experience do you need to build on to make the move from the sort of head of marketing to the board or the director level?