18. Series 1 | Ep 18 - Lucio Furlani - EMEA CMO at Hewlett Packard Enterprise (Part 2)

If you enjoyed part 1 with Lucio, then you'll love part 2! 
In his own great way, he covers some fantastic topics including, how to sell your marketing plan, the books he'd recommend b2b marketers to read and so much more..

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Chapters

• 0:59 How do you convince someone your marketing plan is the right thing to do?
• 7:27 What advice could you offer someone moving into a senior role where there isn't a huge peer population support, which I think is important to remember, and the pressure is on to make a good impression?
• 10:08 What's the most valuable marketing skill you can have?
• 15:47 Gender pay gap and percentage of male versus female leadership roles. Do you think this challenge needs addressing in our industry and if so, how?
• 19:44 Discussion about mentors..
• 23:58 What are the marketing skills of the future?
• 25:27 What book do you recommend the most to B to B marketers or where do you read?
• 29:25 What parting words of wisdom or advice would you share with our audience?