20. Series 1 | Ep 20 - Mark Choueke - CEO and Founder, RebeltechPR

I really enjoyed interviewing the gregarious Mark Choueke, CEO & Founder of RebeltechPR.
As someone who's invested in his own Podcast, and loves networking, events and the B2B Tech Startup scene, it was great to talk about his business and listen to his advice about interviewing, progressing your career in marketing and some of his mistakes he's learnt the most from. 

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Chapters

• 1:09 Why don't you give us a little bit more information around who you are, how you've got to where you are today, and what people are about to hear about?
• 9:31 So with regards to your current company, just to close that off, Rebel Tech, what do you guys do stand for? And who do you care about the most?
• 12:28 So these guys either looking to start interviewing, or who might actually be interviewing people, what sort of advice do you have around interviewing in general, for marketing roles?
• 25:58 So if we're now have someone on the marketing career ladder, and they've reached exec level, how do they get from exec level to manager level without experience?
• 30:56 What's the most valuable marketing skill you can have Mark?
• 32:52 Coming from a performance activation background what would be the best route for me to pick up branding and communication skills? Quite a specific ask there, what advice can you give?
• 35:57 What's the most valuable lesson you've learned in marketing business? And how did it come about?
• 42:07 What's the worst experience you've had working for someone?
• 46:06 Describe your perfect B2B marketing department, examples of teams you've seen smash it and why, what kind of budget they have or activity did they undertake?
• 48:57 How do big corporates justify spend on difficult-to-measure campaigns around brand/thought awareness?
• 51:52 Gender pay gaps now, so percentage of male versus females in leadership roles, do you think this challenge needs addressing in our industry?
• 53:38 Looking back on your career, how often did you value experience over a higher salary?
• 58:38 How do you manage the work-life balance and how important is that in today's society?
• 1:00:30 In a digital world of new apps, new startups, do the established incumbent legacy brands really matter anymore?
• 1:01:55 Do you think it's possible for a great entrepreneur to become a great CMO?
• 1:03:58 What is the book you recommend the most to B2B marketers today?
• 1:05:42 So what parting words of wisdom or advice would you share with our audience, Mark?