The Marketing Solutions Podcast

The Case for Prioritizing Email Marketing in Your Marketing Strategy

• Kelly Smith • Episode 6

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Email marketing is said to be one of the MOST PROFITABLE marketing tactics at the moment, delivering one of the highest returns on investment. But, as a small business owner, you’re a bit apprehensive. Is it really worth the hype? And what IS the right number of emails to send? Isn’t it spammy to send people emails? I hear you, and I’m here to help! Join me as I debunk some of these limiting beliefs around email marketing and explain why it matters, how to do it well, and how to ensure it’s paying off.  


In this episode, you will learn:

  • Why email marketing is the key to bringing your brand to LIFE
  • The RIGHT way to do email marketing so that it isn’t spammy
  • Three key indicators of SUCCESS in your email marketing strategy
  • Reasons a high unsubscribe rate doesn’t have to be a bad thing (and when you should be concerned)
  • A list of three items you NEED to get started with email marketing
  • Some helpful statistics about email marketing (for the statistics nerds like me)
  • And much more!


Resources mentioned in this episode:

Starting your Email Marketing Journey and in search of an Email Service Provider? I recommend Flodesk:https://app.flodesk.com/sign-up?ref=E5H4P5 (I am not an affiliate, but you do get 50% off with my link)

Interested in learning more about the statistics mentioned in Today’s episode? Find them here:

https://blog.hubspot.com/marketing/email-marketing-stats

Email marketing benchmarks from mailchimp


Connect with me:


Subscribe to my email newsletter for marketing tips & insights specifically for small business owners: https://www.willowandoaksolutions.com/optin


Want to grow your email list but not sure where to start? Check out this free resource with 16 lead magnet ideas:https://www.willowandoaksolutions.com/leadmagnetideas


Reach out to me: info@willowandoaksolutions.com


Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com


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