
The Marketing Solutions Podcast
If marketing feels hard, overwhelming, or stressful, then you’re in the right place. This is the podcast that will help you get the education, encouragement, and support to market your business with simplicity, efficiency and effectiveness.
Episodes
29 episodes
Ep. 28 4 Tips To Make Content Creation Easier
In this episode, I'm sharing four ways to make creating marketing content easier, more enjoyable, and less overwhelming. Mentioned in this episode:www.willowandoaksolutions.com
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Season 2
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Episode 28
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23:04

Ep. 27 Using Social Media For Brand Awareness
A diversified marketing strategy is a great way to grow a successful business. Social media is one component of a successful marketing strategy. Listen in to learn how Kelly's using social media to move her audience through the sales funnel and...
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Season 2
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Episode 27
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19:36

Ep. 26 What I Learned From Taking A Six Month Marketing Sabbatical
I took six months off of creating any marketing content for my business and the results were fascinating. As a marketer I know the power of consistent marketing, AND I'm also committed to being in business for a very long time, which requires r...
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Season 2
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Episode 26
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29:25

Ep.25 - Marketing Is An Amplifier, Not A Fix
"Good marketing can sell once, but only a good product can sell twice. In the long run your performance reverts to the value you provide." - James ClearMarketing is one component of a healthy, successful, viable business. It cannot solve...
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Season 2
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Episode 25
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14:59

Ep. 24 - Marketing Rooted In Sufficiency & Contentment
We're conditioned to think that we have to constantly market our business or it will fail. This is partly true, but this belief is rooted in fear and doesn't need to be the thing that drives your decision making. There's a better, softer choice...
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Season 2
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Episode 24
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16:36

Three Of The Best Performing Types Of Content
After years of marketing and communications, we know specific types of marketing content that will improve your reach, engagement, and yes, increase SALES! The three types of marketing content Kelly is sharing in this episode will teach you:
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Episode 23
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25:58

Recalibrating Expectations for Organic Social Media Marketing
Episode 22Kelly opened her business in 2016 and the changes, saturation, and trends on social media have changed a lot. Kelly’s sharing how the ever-changing social media landscape is influencing small businesses growth rate and ...
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Episode 22
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19:54

Organizing Your Ideas Into Marketing Content
Episode name: 021: Organizing Your Ideas Into Marketing ContentShow notes:Constantly coming up with new ideas for content can be difficult. If your brain is either running on empty and you’re at a loss for good ideas, ...
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Season 1
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Episode 21
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26:25

How To Know When To Outsource Your Marketing Efforts
Episode 20 When is it time to let go of handling your own marketing? How do you know when outsourcing is the right solution for you? We have a really interesting episode today, inspired by a recent conversation I had with...
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Episode 20
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34:25

Your Questions Answered
Episode 19What are your biggest questions when it comes to marketing for your business? If you could get one or two of those answered, what would they be? Maybe you wonder about social media marketing, email open rates or if v...
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Episode 19
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26:28

How To Know If Your Marketing Efforts Are Paying Off
Are your marketing efforts getting you results? What does this really mean? Today’s episode is a quick one to give you a temperature check on how your marketing efforts are paying off and what you can do to improve them. Each marketing tacti...
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Episode 18
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21:27

Three Great Methods for Batching your Marketing Content
Do you find marketing for your business to be a drag? Is creating your social media posts time consuming and difficult to commit to? It’s not hard to create marketing content if you have clear expectations and an appropriate amount of ...
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Episode 17
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27:50

Four Ways To Save Time Creating Marketing Content
Do you look forward to marketing for your business or do you find it daunting? Creating content for your growing and changing audience can pose a real challenge, but it doesn’t have to. In today’s episode, I share 4 strategies to make market...
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Episode 16
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29:40

How To Attract The Perfect Client
Who is the “perfect” client for your business? Do you need some help figuring that out? Now, how do you go about attracting that client? Bring paper and a pen to this episode, I’m holding a mini workshop on appealing to your ideal clients. I...
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Episode 15
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44:48

Defining & Redefining Success For Different Seasons of Life & Business
Have you ever thought about what success looks like for you? Is that definition the same all the time, or does it change as you and your business do? We can’t always be in growth mode, and it’s time for us as women entrepreneurs to fli...
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Episode 14
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33:24

Tying Your Marketing Goals To Specific Objectives
If you have a business, you’re probably wanting to grow in some way, right? Whether that is growing your revenue, client roster, knowledge, or audience…marketing is the answer that supports that growth. But growth happens in the consistent h...
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Episode 13
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39:02

Addressing Controversial Topics In Your Marketing Material
Does the thought of addressing controversial topics in your marketing material make you cringe? Or you want to speak up but you’re stuck wrestling with what to post? If so, you’re in good company because many entrepreneurs struggle with anxi...
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Episode 12
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23:43

5 Pillars of Successful Marketing
Are you trying to DIY your marketing strategy but between staying consistent, building your business and making money, you’re not sure what is working? Today I’m breaking down my TOP tips you can use right now to create meaningful content for y...
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30:22

5 Best Practices for Using Instagram to Grow Your Business
Are you feeling frustrated, overwhelmed or confused when it comes to using Instagram for your business? Joining me today is Amanda Holliday of @2Lsmarketing. She is an Instagram expert who teaches small business owners how to show up authent...
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Episode 10
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1:11:38

Marketing Metrics That Matter
The growth rate of your business is completely within your control! Metrics show you the facts and tell you a story. WHAT you choose to do with those facts will help you achieve your business goals. But with hundreds of metrics available to ...
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Episode 9
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37:53

A Simple Five-Step System for Creating Marketing Content
Does the idea of sitting down to create content for your business make you want to run and hide? If you find yourself avoiding this important piece of marketing or spending hours creating new content every week, you don’t want to miss this e...
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Episode 8
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24:17

A System for Setting Goals: Creating a Belief Plan That Grows Your Business & Improves Your Life
It’s January, and if you’re like many entrepreneurs, you’re probably spending some time now setting goals for your life and business for 2022. If you’ve found goal-setting (or achieving those goals!) difficult in the past then this episode i...
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Episode 7
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53:11

The Case for Prioritizing Email Marketing in Your Marketing Strategy
Email marketing is said to be one of the MOST PROFITABLE marketing tactics at the moment, delivering one of the highest returns on investment. But, as a small business owner, you’re a bit apprehensive. Is it really worth the hype? And what I...
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Episode 6
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37:40

A Framework to Choosing the Right Types of Marketing Tactics for Your Business
Have you heard of content marketing before? Do you want to know how this strategy can connect you to your desired audience while making a big impact? Then this episode is for you! Tune in to hear what content marketing looks like, why you ne...
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Episode 5
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23:52

The Two Most Common Reasons You’re Not Generating More Leads
You’ve created your offerings, they have REAL value, and you’re excited to help people...but no one knows what you have! If you feel like you’re not getting the amount of clients you want, you’re not alone. This is a common issue among servi...
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Episode 4
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26:49
