
The Shortlist
Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.
Podcasting since 2021 • 76 episodes
The Shortlist
Latest Episodes
Five Things to do Before Starting a Website Project
Before you kick off your next website project, take a beat—because there’s a lot you can do ahead of time to make the process smoother, more strategic, and ultimately more successful. To wrap up Season 4 of The Shortlist, Wendy Simmons is joine...
•
Season 4
•
Episode 75
•
34:36

SMPS Life: Making the Most of Your Membership
In this episode of The Shortlist, we’re spotlighting the Society for Marketing Professional Services (SMPS) and all the value it brings to AEC marketers. Host Wendy Simmons is joined by Senior Marketing Strategists Grace Takehara and K...
•
Season 4
•
Episode 74
•
34:15

Planning Ahead for Award Submittals
Award season can sneak up fast, but with the right planning, your next submittal doesn’t have to be a scramble. In this episode of The Shortlist, host Wendy Simmons chats with Julie Flattery and Lauren Jane Peterson, two experienced AEC markete...
•
Season 4
•
Episode 73
•
41:46

Expanding into New Markets
Expanding into a new geographic market can be an exciting growth opportunity—but it’s not without risk. In this episode of The Shortlist, host Wendy Simmons is joined by principal Melissa Richey and associate principal (and first-time ...
•
Season 4
•
Episode 72
•
36:34

Pushing the Boundaries on Pursuits
With selection committees tasked with reviewing eight, nine, or even a dozen proposals at a time, it takes more than polished boilerplate for an AEC firm to stand out. Sometimes the winning move is a bold, experimental, and 100% client-focused ...
•
Season 4
•
Episode 71
•
35:55
