The Shortlist
Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.
The Shortlist
10 Tips for Business Writing
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Middle of Six
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Season 1
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Episode 21
Business writing typically falls into one of four buckets: informational, instructional, transactional, and (every marketer's favorite) persuasive. And unlike in storytelling, where descriptive words help paint a vivid picture, the goal of effective business writing is to communicate clearly and concisely to ensure that your message is delivered. Join Rachel West and Wendy Simmons as they highlight the differences in writing styles and share 10 tips for better business writing. It's business time!
CPSM CEU Credits: 0.5 | Domain: 4