The Short(er) List: We'll Do it Live! Artwork

The Shortlist

Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.

All Episodes

The Shortlist

The Short(er) List: We'll Do it Live!

May 06, 2026 • Middle of Six • Season 5 • Episode 91

0:00 | 15:53

No notes. No outline. No edits. No regrets. (Okay, maybe a few regrets.)

In this episode of The Short(er) List, Becky and Kyle are going live. After deciding on the episode topic approximately four minutes before hitting record, they just ... went for it. The result? An unfiltered, unscripted, and unrehearsed conversation about one of AEC marketing's most quietly complicated relationships: the interplay between graphic designers and content writers.

Listen to find out if they pull it off. No safety net and nowhere to hide—just raw, organic, and all-natural AEC marketing talk without the artificial colors, preservatives, or added sugar. Sneezes included.