The Short(er) List: Bluebeam Rumble! Artwork

The Shortlist

Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.

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The Short(er) List: Bluebeam Rumble!

May 20, 2026 • Middle of Six • Season 5 • Episode 93

0:00 | 16:49

In this episode of The Short(er) List, we're bringing you the software debate event of the century! Becky welcomes guest and sparring partner Katy Byers for knock-out, drag-out, no holds barred throwdown over the best tool for collecting proposal feedback from technical staff.

Katy is team Bluebeam. Becky is not. She is very, very not.

What follows is a good-natured and delightfully passionate argument about markups, workflows, and whether Bluebeam is a powerful proposal tool or just a PDF editor that engineers love a little bit too much. Becky makes her case for Adobe Share for Review. Katy holds her ground. Neither is backing down without a fight.

No proposals were harmed in the making of this episode. Please leave your feedback for the team by highlighting text, adding a comment, or typing out a note in a red squiggly cloud—we're flexible, kind of.