The Shortlist

Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.

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The Shortlist

What it's Like to Engage with Middle of Six

May 27, 2026 • Middle of Six • Season 5 • Episode 94

0:00 | 46:01

Have you ever wondered what it’s actually like to work with Middle of Six? In this episode of The Shortlist, Principals Wendy Simmons and Melissa Richey answer one of the most common questions they hear from AEC firms: “How does this even work?”

From the first meet-and-greet conversation to onboarding, discovery sessions, project check-ins, and final deliverables, Wendy and Melissa walk through how MO6 plugs into teams to provide strategic marketing and business development support. And in classic MO6 style, they're transparent about the challenges many firms face before bringing on extra support, including back-to-back deadlines, budget constraints, team personalities, and even the fear of letting an outside consultant see behind-the-scenes.

Leave those worries behind and hear first-hand how bringing on an outside perspective can add tremendous value to your in-house team.