Alberta is cattle country. The open range, the Rocky Mountains, acres of Parkland, and the fertile farmland of the rolling plains. These pristine natural resources are images of the west known around the world.

The more than 18,000 beef cattle producers who are stewards of the industry in this province have one organization that represents their collective interests - Alberta Beef Producers (ABP).

This industry is both progressive and historic, highly technical, yet grounded in the practical. From family ranches and farms passed down through generations, to new state-of-the-art feeding and breeding operations, Alberta's producers are a proud reflection of their industry. 

Run by producers for producers, ABP is dedicated to maintaining a truly sustainable, competitive industry for the benefit of all Albertans.

Kara grew up on a grain farm near Bow Island, Alberta. After attending SAIT and the University of Calgary — where she obtained a degree in communication and media studies, and a diploma in broadcast news — Kara began her professional career working in agricultural communications and agricultural journalism. Kara now resides near her family’s farm, raising a mix of livestock, consisting mostly of goats (because something has to eat all that kochia). Kara has a passion for storytelling, but even more so, asking the questions that matter. You can find her surrounded by farmers/ranchers and a cup of coffee — or at an upcoming ABP event!

Debra is the Editorial Content Specialist for Alberta Beef Producers, and spends most of her time writing and sharing content on ABP Daily and the ABP social platforms. She has an extensive background in both agriculture and media, and a strong affinity for cows, photography, and a well-timed joke.